China RIFT China logo

Published on February 20th, 2013 | by cinderboy

13

RIFT China – Publisher spends silly money on NBA spokesperson

While it is definitely none of my business caring about how much money is spent on marketing by MMO publishers, but I am still in awe of how Shanda Games, publisher of RIFT China, has reportedly spent an 8-figure sum (in USD) to hire NBA star Dwyane Wade as the spokesperson.



 

The deal will certainly garner eyeballs and raise the profile of RIFT in the world’s biggest online gaming market, but why a NBA star? Are they targeting just NBA fans? Does Dwyane Wade even have time to play MMORPGs?

RIFT China poster

Rivals such as Tencent Games are doing tie-ups with related movies, while ChangYou focus on local megastars who can actually sing and cosplay for the games. See the disparity in connecting with the general public?

RIFT China 1

I must admit, I am slightly disgusted by the way marketing dollars are spent. While RIFT China is confirmed as a P2P title, better ones such as Blade & Soul and Guild Wars2 are set for release this year. I am skeptical about RIFT’s chances of survival 12 months from launch, but of course, I will be happy to be proved wrong.

RIFT China 2Rift China 3

Tags: , ,


About the Author

Your average online gamer who is bilingual in Chinese and English, although he does try to play Japanese and Korean games sometimes. Might have a short fuse, but like every gamer, he is just human and is soft on the inside. Online gaming since 1999.



13 Responses to RIFT China – Publisher spends silly money on NBA spokesperson

  1. I imagine they are hiring him to do other things, and while he is there, he is pitching in on this game … a million dollars is a large chunk of the total revenue of even successful mmos, there is simply no possibility whatsoever that he came to this sum of money exclusively for work with Rift.

  2. Pingback: RIFT China - Dwyane Wade promo trailer - Rift Nerd

  3. Pingback: RIFT China publisher hires Miami Heat's Dwyane Wade as spokesperson - IT Lounge

  4. Pingback: RIFT China publisher hires Miami Heat’s Dwyane Wade as spokespersonPlayFTW | Play For The Win | PlayFTW | Play For The Win

  5. Pingback: Technable | Making you Technically Able

  6. Pingback: RIFT China publisher hires Miami Heat’s Dwyane Wade as spokesperson | News

  7. Pingback: RIFT China publisher hires Miami Heat’s Dwyane Wade as spokesperson | The Game Path

  8. Pingback: RIFT China publisher hires Miami Heat's Dwyane Wade as spokesperson » Toys to Games

  9. Pingback: RIFT China publisher hires Miami Heat’s Dwyane Wade as spokesperson | Beauty Game Obsession

  10. Pingback: RIFT China – Dwyane Wade promo trailer | RiftScene

  11. Pingback: RIFT China – American Idol alumni revealed as final spokesperson - MMOPOOL.COM

  12. Pingback: RIFT China publisher hires Miami Heat’s Dwyane Wade as spokesperson | Web To Blog

Leave a Reply

Back to Top ↑

Kingdom Under Fire II

do_shortcode([new_royalslider id="4"]);